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Plaid Friday


SDA plaid friday banner.png


The day after Thanksgiving, Plaid Friday's purpose is to celebrate and support small, independent businesses, as an alternative to Black Friday (which mostly focuses on big box stores). While Plaid Friday may have originated in Oakland, California, it has now spread to local towns across the country, aiming to transform holiday shopping into a more connected, pleasurable activity than Black Friday.

Since adopting this promotion locally in 2021, each year downtown merchants sign up to participate in Plaid Friday, which our volunteer promotion committee hopes will grow into a cherished tradition for our community. The tagline “Wear Plaid, Love Local” encourages everyone to wear plaid clothing to display downtown spirit, and more importantly, show love of local businesses by shopping and dining downtown Stevenson on the day after Thanksgiving (versus shopping at big box stores).


Customers who support any of our participating locations on Plaid Friday will receive a reusable LOVE LOCAL plaid shopping tote. All locations will also host a drawing and some will offer special deals only available on Plaid Friday!  

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