LOCAL ALTERNATIVE TO BLACK FRIDAY
WHAT IS PLAID FRIDAY?
The day after Thanksgiving, Plaid Friday's purpose is to celebrate and support small, independent businesses, as an alternative to Black Friday (which mostly focuses on big box stores). While Plaid Friday may have originated in Oakland, California, it has now spread to local towns across the country, aiming to transform holiday shopping into a more connected, pleasurable activity than Black Friday.
In 2021, 23 downtown merchants participated in the first Plaid Friday, which our volunteer promotion committee hopes will grow into a cherished tradition for the community. The tagline “Wear Plaid, Love Local” encourages everyone to wear plaid clothing to display downtown spirit, and more importantly, show love of local businesses by shopping and dining downtown on November 25th.
Customers who support any of our 2022 participating locations on Plaid Friday will receive a reusable #StevensonStrong LOVE LOCAL plaid shopping bag or cotton tote. Many locations will also host drawings or other activities. Check back in November for our list of merchants!
People who use #StevensonPlaid when posting a photo on Facebook or Instagram (of wearing plaid and/or supporting businesses) will be entered into a drawing from the Stevenson Downtown Association.