2022-2025 Strategic Plan
In late 2021 our board of directors met to discuss organizational priorities for the upcoming year and Strategic Planning was identified as a key objective for 2022. This 6-month process involved a community survey, stakeholder interviews, brainstorming sessions and meetings with Berk Consulting. All of this paved the way toward a transformation strategy that defines our approach to revitalizing and strengthening downtown Stevenson’s economy.
This Strategic Plan for 2022-2025 is the finished product of our efforts. It is our roadmap to navigate forward with our community partners, volunteers, entrepreneurs and you!
Our Transformation Strategy
A Transformation Strategy is a foundation of the Main Street Approach. It is the singular overarching statement that describes our method to revitalize and strengthen Stevenson’s downtown district.
We activate the downtown district through placemaking and business support to make it the preferred destination for Stevenson area residents to spend time.
Our Strategic Goals
The Goals in our Strategic Plan are linked to the four points of Main Street, each supporting our Transformation Strategy.
Our Economic Vitality Goal
Activate downtown and generate economic activity by cultivating lively public and private gathering spaces and a vibrant mix of businesses that attract and serve residents.
Our Promotion Goal
Enhance residents’ awareness of and interest in downtown destinations by coordinating business promotions and communicating the benefits of coming downtown.
Our Design Goal
Create a welcoming atmosphere and highlight downtown’s unique character by improving the appearance of downtown buildings and streets and preserving historical features.
Our Outreach Goal
Enhance the capacity and effectiveness of our organization by building awareness of our work and expanding local participation in volunteer opportunities.