Strategic Plan | stevensonmainstreet

Our Transformation Strategy

A Transformation Strategy is a foundation of the Main Street Approach. It is the singular overarching statement that describes our method to revitalize and strengthen Stevenson’s downtown district.

We activate the downtown district through placemaking and business support to make it the preferred destination for Stevenson area residents to spend time.

Our Strategic Goals

The Goals in our Strategic Plan are linked to the four points of Main Street, each supporting our Transformation Strategy.

Our Economic Vitality Goal

Activate downtown and generate economic activity by cultivating lively public and private gathering spaces and a vibrant mix of businesses that attract and serve residents.

Our Promotion Goal

Enhance residents’ awareness of and interest in downtown destinations by coordinating business promotions and communicating the benefits of coming downtown.

Our Design Goal

Create a welcoming atmosphere and highlight downtown’s unique character by improving the appearance of downtown buildings and streets and preserving historical features.

Our Outreach Goal

Enhance the capacity and effectiveness of our organization by building awareness of our work and expanding local participation in volunteer opportunities.